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We've been working toward the creation of the premier
media e-marketplace since 1997. Developing not just the technology, but also the business model needed
to bring such an intricate marketplace onto the Internet. We now have the technology, momentum and
traction necessary to make this proposition work… and work well.
We began, by offering Online media on the web. In the fragmented Online media market,
the efficiencies and effectiveness of OneMediaPlace were immediately beneficial. We now
offer over 600 of the Internet's top branded publishers, and OneMediaPlace is a leading
Online advertising solution.
When we began offering Outdoor media, we simplified the process and opened the market.
Buyers had easier access to premium inventory nationwide. Sellers had access to more
buyers than ever, right from their desktops. Now agencies like Goodby, Silverstein &
Partners; Fallon, Saatchi & Saatchi; Young & Rubicam; and Arnold Ingalls Moranville are
placing their Outdoor buys through OneMediaPlace.
Print and Radio soon followed, where the direct pipeline between buyers and sellers
extended sales forces, created opportunities and streamlined processes like never before.
Perhaps our biggest challenge was bringing the processes of buying and selling Television
onto the site. But with our web-based RFP, our exclusive Media Stores, our faithful
translation of the entire process into an efficient Internet environment, we did it.
As of early September 2000, AT&T Media Services is offering Cable inventory through
OneMediaPlace in twenty top DMAs such as San Francisco, Atlanta, Boston, Seattle,
Chicago, Dallas, Denver and Miami. It is a testament to the viability of the media
e-marketplace. And a testament to thefunctionality of OneMediaPlace. Who we are.
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